Digital Has Disarmed The Sales Force – Changing the Way Sales & Marketing Teams are Structured
- Steve Ludlow
- Jul 21, 2015
- 1 min read
Updated: Aug 20, 2021
The Synergy Group’s research suggests that the modern digital landscape has disarmed the B2B sales force from influencing the buying cycle to a large degree. CEO Katherine Edgar tells us that best of breed organisations are changing the way marketing and sales teams are structured to meet this change, part 1 of 6.
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